MWF USA

MWF operates in the US market alongside its international markets, and this market has its own expectations around presentation and buying. US customers tend to prefer a clearly local store over a generic multi-market storefront. The wide range of detectors, search systems and accessories can also overwhelm visitors if it is not presented with care. The company also needed to connect this store to the group's warranty and product registration services. The brief was therefore an independent, easy-to-browse store that fits into the after-sales system.

We designed an English-language store aimed at US customers in both content and presentation. The catalogue is organised with category tabs that separate detectors, search systems and accessories, making it easy to find the right product. We built product pages that show images, specifications and prices, with sale pricing clearly highlighted. We added product search, comparison, quick view and a wishlist. We then set up the cart, checkout and customer accounts for a straightforward purchase. The store links to the product registration and warranty check pages shared with the wider group. We also focused on page speed and SEO fundamentals to support visibility in local search results.