Senabel Store

Senabel serves two audiences at once: Arabic-speaking communities in Europe looking for familiar flavours, and local customers who want to try these products for the first time. Each needs an easy shopping experience in their own language, whether Arabic, English or Swedish. In online food retail, trust rests on clear shipping, payment and returns, and on how well the product is presented. The store needed a platform that brings all of this together and works smoothly within Sweden and across the EU. It also needed an appealing social media presence and ads that reach both audiences and lead them to buy.

We began by defining the store's audiences and the buying journey for each, and set out a store structure that groups products into clear categories for sweets, nuts, coffee, dates and gift boxes. We designed a warm, appetising interface that gives product photography the most space and makes browsing a pleasure, mobile first. We built the store in Arabic, English and Swedish on a multilingual structure with right-to-left support. We built the full shopping experience with search, a cart, a wishlist, customer accounts and a streamlined checkout, and set up payment options and shipping within Sweden and to the EU, with a free-shipping threshold. We added clear shipping, returns and payment policy pages, WhatsApp buttons and social media links, and handled store speed and basic SEO before launch. Since launch we have managed the store's social media with a content calendar built around seasons and occasions, alongside post, story and reel design and customer community management. We run Meta and Google campaigns with audience research, pixel set-up and sales tracking, product, seasonal and retargeting campaigns, and ongoing creative testing and budget optimisation.