Build12

Small and mid-sized contractors usually rely on scattered tools: a website form, a diary, an invoicing app and manual follow-up messages. This fragmentation means leads are lost when they are not answered in time. Owners also struggle to see their full sales pipeline or understand where their customers come from. In a sector that runs on reputation, many forget to ask customers for reviews once a job is done. The sector needed a single, easy-to-use platform covering capture, nurture and close.

We designed the product around three clear stages that mirror the customer journey in construction: capture, nurture and close. For capture, we built a website chat widget, forms and surveys, and online appointment booking. For nurture, we added automated email and SMS sequences, a unified inbox and a phone system with an autodialler. For close, we built a CRM with a visual sales pipeline, invoicing and payment collection. We added review and reputation management to help businesses gather feedback from their customers. User accounts, dashboards, reporting and admin tools give owners a complete view of their business. The platform runs on a scalable architecture with integrations into the tools contractors already use, and is developed through ongoing releases.