Air Wing

Air Wing serves customers in Turkey and in Arab markets such as Saudi Arabia and Egypt, which called for a store that speaks their languages and shows prices in familiar currencies. The product needed a clear presentation explaining its benefits and use to customers who might not know it already. The company also wanted a complete purchasing journey, including accounts, basket, checkout and order tracking. Authorised distributors in each market had to be highlighted to build trust. All of this needed to run smoothly on mobile, where most customers shop.

We began by analysing the target markets and defining the store structure: products, use examples, support, about us and contact, plus dedicated pages for Saudi Arabia and Egypt. We built the store on OpenCart for its flexibility in managing the catalogue and orders. We enabled three languages, English, Arabic and Turkish, with full right-to-left support in the Arabic interface. A currency switcher between US dollars, euros and pounds sterling makes buying easier for international customers. We designed clear product pages presenting the different models and their prices, alongside a use-examples section showing the product's practical benefit. We enabled social login, wish lists, product comparison and order tracking. We added live chat via Messenger, a news section, a newsletter sign-up and links to the brand's social channels. We then optimised loading speed and basic SEO, and launched the store after testing the full purchasing journey.