Approved Comfort is a heating and air conditioning company based in Lake in the Hills, Illinois, serving the wider Chicagoland area. We designed and developed a comprehensive website that organises its many services and makes it easy for homeowners to request an estimate or emergency service.
approvedcomfort.com
The company offers a large number of heating, cooling and indoor air quality services, from furnaces, boilers and heat pumps to ductless mini-splits, air filters and humidifiers. The challenge was helping homeowners find the right service quickly, especially during emergency breakdowns in a harsh winter or a hot summer. The company also served several towns in the Chicago suburbs and needed local search visibility in each. It wanted to showcase its values of integrity and quality and present customer reviews convincingly. On top of this, deals and financing options had to be communicated clearly to encourage replacement and installation decisions.
We built an organised navigation menu around three main groups, Heating, AC and Air Quality, each branching into dedicated service pages. The round-the-clock emergency number sits at the top of every page with one-tap calling, and we added dedicated pages for furnace and AC emergencies. The homepage was designed with a hero banner and a clear call to request a free estimate through a dedicated form. We created pages for deals, financing options and products to support larger purchase decisions. Service-area pages for towns such as Crystal Lake, Lake Zurich and Schaumburg strengthen local search visibility. Customer reviews were showcased in a dedicated section and as individual posts, alongside a customer video and a 'Why Choose Us' section. The site was built on WordPress with a responsive design, a fast mobile (AMP) version and sound SEO foundations.
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