Royal Medicine Istanbul

International patients decide to travel for treatment after long research and careful comparison, so Royal Medicine needed a site that clearly showed the quality of its medical partnerships and level of care. The site had to explain the full journey, from airport pick-up and accommodation to aftercare following the procedure. The company wanted visitors to obtain a price quickly without complicated steps. Its audience in the Arab world and French-speaking countries also called for a multilingual site. All of this had to be presented in an upmarket style that lives up to the brand name.

We began by understanding the company's business model and defining the core sections: hair transplants, cosmetic dentistry, cosmetic surgery and medical tourism, plus a booking page. We built the site on WordPress with an elegant design based on high-quality imagery and a colour palette reflecting the brand's upmarket character. We enabled three languages, English, Arabic and French, with full right-to-left support in the Arabic version. We designed a 'Why Royal Medicine' section to present its strengths: partnerships with well-equipped hospitals, modern techniques, transfer and accommodation services, and telephone consultations. We added a 'Get prices in a minute' form that collects name, country and the service required in a simple pop-up. We created a photo gallery showcasing cases and atmosphere, and a section for patient experiences. Social media links and clear contact details are available on every page. We then optimised images, loading speed and basic SEO, and launched the site after testing the forms across devices.