Bosphorhair

Medical tourism patients are making a big decision to travel abroad for a procedure, so they need a high level of trust and clarity before they get in touch. The clinic offered a wide range of services, from hair transplants for men and women, beard and eyebrow transplants, to cosmetic surgery, dental implants and Hollywood smile treatments. The challenge was to organise these services so every visitor could quickly find what applied to them. The clinic's core audience was Arabic-speaking, with an English version needed for international visitors. Interest also had to convert into a consultation or appointment request as easily as possible.

We began with a discovery phase to understand the clinic's services and the patient journey from first search to booked appointment. We then organised the content into three clear pillars, hair transplant, cosmetic surgery and dental treatment, with a dedicated page for each procedure. We designed an elegant, calm interface built around hero sliders that highlight modern techniques and the results patients hope for, in a tone that reassures. The site was built in Arabic and English with a clear language switcher and full right-to-left support. We placed callback and appointment request forms prominently across the pages, alongside a persistent WhatsApp button for instant contact. We created a gallery showcasing the clinic, a space for seasonal offers and a newsletter sign-up form. We linked the site to the clinic's social media channels and paid attention to loading speed and on-page SEO basics for every service page. We then tested the site across a range of devices before launch.