Spyglass Property Inspections

Property inspection covers a wide range of services, from residential and commercial inspections to radon, mould and water testing, chimney scoping and sewer camera inspections, many of which are unfamiliar to the average customer. Clients in this sector are often under time pressure during a purchase and need to book quickly and without fuss. Local competition in Chicago is strong, so visibility in search for each suburb and each service is essential. The site also had to build trust in the owner's personality and approach, and reassure first-time buyers that the process is clear and understandable. Finally, it was important to show a sample report so that customers know in advance what they will receive.

We started by analysing the services and organising them into a clear menu that gives each inspection type its own page explaining what it covers and why a customer might need it. A permanent 'Schedule Now' button, phone number and text-message number sit in the site header, backed by a dedicated online booking page. The homepage was designed around the company's core advantages, such as booking at any time, available sample reports, positive reviews and a same-day briefing. We gave prominence to the owner's message and service promise to add a personal touch that builds trust. Pages were added for the team, service area, reviews, FAQs and a sample report. We created an educational section on property inspection basics, including a checklist and helpful articles that support local search visibility. The site was built on WordPress with a mobile-first responsive design, social media links and a map of the business location.