Prime Home Construction

The company combines exterior work such as roofing, gutters, siding and windows with interior projects such as kitchen, bathroom and basement remodelling and home additions. The site had to present this range without overwhelming visitors. Roofing customers often arrive after a hailstorm and need quick answers about inspections and dealing with insurance. The company also works across many towns in the Minneapolis and St Paul area, calling for local search visibility in each. It was equally important to show past work and genuine customer feedback to build trust for major renovation decisions.

We designed a navigation menu that groups services clearly into Roofing, Home Remodelling, Windows and Siding, with sub-pages for each service such as metal roof replacement, emergency repairs, skylight installation and gutters. A dedicated page covers hail and storm damage and insurance restoration, alongside a free roof inspection page. The phone number and email address sit in every page header with one-tap calling on mobile, together with a contact form for estimate requests. Dedicated service-area pages for Minneapolis, St Paul, Edina, Maple Grove, Minnetonka and other towns strengthen local search visibility. We added a project gallery, a reviews page and a testimonials section on the homepage. The homepage message was framed around roofing, renovations and long-term customer relationships. The site was built on WordPress with a mobile-first responsive design and sound speed foundations.