Hammell Homes

The company offers a wide range of services, from kitchen and bathroom remodels to plumbing, repairs, doors and windows, across a large number of North Shore communities. Without a logical structure, that breadth can overwhelm visitors who simply want to know whether the company does their job in their town. Remodelling is also a significant decision, so homeowners need a sense of likely cost and a reason to trust the contractor before booking a visit. The company also wanted a stronger local presence in search for each community it serves. The brief was a site that brings all of this together and makes requesting an estimate the obvious next step.

We started with discovery, mapping the services, the service area and the questions homeowners ask most, then built a structure that groups services into four clear categories: remodelling, interior renovation, repair and maintenance, and doors and windows. The design is focused on enquiries, with the free estimate request and click-to-call available on every page without crowding the content. We created a dedicated page for each community in the service area, linking local visitors to the services available near them. A free estimate form with a video quote option sits alongside an interactive budget calculator that helps visitors set realistic expectations before they get in touch. The site was built mobile-first, with large tap targets and short forms. Testimonials, a blog and a downloadable ebook reinforce trust. Before launch we put local SEO foundations in place, including page titles and descriptions, structured data and consistency with the Google Business Profile, and set up tracking for form submissions and calls.