Mr. Duct Cleaner

A franchise network needs a site that serves customers and investors without distracting either. Customers want to understand the service and reach their local branch quickly, while investors want clear information about the franchise opportunity. Services such as duct cleaning and mould treatment also need explaining so their value to a healthy home is clear. Contact options had to suit how customers actually prefer to reach out, including by text. And the network needed a dedicated entry point for franchisees.

We started by separating the customer journey from the investor journey, then built a structure that gives each its own section with a clear entry point. Service pages explain air duct cleaning, HVAC cleaning, the Clean Seal process and mould services in plain language that makes their benefit clear. The design is focused on enquiries, with a free estimate form and direct click-to-call and click-to-text buttons. A location finder routes each customer to the right local branch. A reviews page and photo gallery build trust, supported by a blog, articles and a subscription form. A separate franchise opportunity section and a franchisee login serve the network. Before launch we tuned speed and mobile responsiveness, laid SEO foundations, and set up tracking for estimate requests, calls and texts.