Next Group

Next Group serves clients from the Gulf, the wider Arab world and beyond in three fields with little in common, from buying property in Istanbul to medical treatment in Türkiye to shipping and import/export. The risk was a crowded website that confuses visitors instead of guiding them. The group needed a structure that lets each visitor reach the business line they care about in a few steps, while keeping one consistent group image. The site had to serve Arabic and English-speaking audiences to the same standard and turn interest into real contact through booking and WhatsApp. The group also needed a regular social media presence and ads that reach the right audience for each business line.

We started with discovery sessions with the group's team to understand each business line and its audience, then drew up a sitemap that separates the three sections clearly and links them through a homepage that introduces the group. We designed the interface in one visual style, with a light distinction for each section so visitors always know where they are. We built the site in Arabic and English on a multilingual structure with full right-to-left support and a responsive layout that works smoothly on mobile. We added a property listing filterable by Istanbul district and an appointment booking form, and linked every page to WhatsApp and the hotline to speed up contact. We set up page speed and basic SEO, and connected the site to the group's real estate and medical tourism sub-sites before launch. Since launch we have managed the group's social media through a monthly content calendar, post, story and reel design, and community management. On the ads side, we run Meta and Google campaigns tailored to each business line, with audience research, conversion tracking and campaigns that lead straight to WhatsApp and booking forms, testing creative and allocating budget according to performance.