Marekat

Shoppers in Saudi Arabia expect a smooth online experience on a par with the largest international retailers. The store carried a very wide range for women and men, from clothing, shoes and bags to fragrances, eyewear, watches and beauty. The challenge was to organise so many categories and brands that shoppers could reach what they wanted quickly. The store also needed Arabic and English support with pricing in Saudi riyals and US dollars. On top of that, shoppers' trust in payment, shipping and returns had to be earned.

We began with a discovery phase to understand the product range, the store's audience and expected shopping behaviour. We then built a clear browsing structure around main departments for women, men, fragrances, curve and plus sizes, and beauty, with detailed mega menus for every sub-category. We designed a contemporary storefront that showcases international brands, with sections for top categories and top brands and a dedicated page for browsing all brands. The store was built in Arabic and English with a currency switcher between Saudi riyals and US dollars. We added the cart, wishlist, product comparison, customer accounts, order tracking and order history, together with secure online payment. We highlighted free shipping, round-the-clock support and fast delivery, alongside clear pages for terms, returns and privacy policies. We also added a newsletter sign-up, live support and a 'become a seller' application for vendors. Responsive design, loading speed and on-page SEO basics were all addressed before launch.